Deploy Microsoft Store for Business apps from Endpoint Management

Microsoft Store for Business is a location where you can find and distribute free and paid apps in volume for your organization. By connecting Citrix Endpoint Management to Microsoft Store for Business, the Store for Business apps appear in the Endpoint Management Configure > Apps page. You can then deploy those apps to Windows 10 devices.

Endpoint Management supports only online license app management, which is the default licensing model supported by Microsoft Store for Business. This model requires users and devsices to connect to Microsoft Store services to acquire an app and its license.

To learn more about Microsoft Store for Business, see the Microsoft documentation at https://docs.microsoft.com/en-us/microsoft-store/microsoft-store-for-business-overview.

Prerequisites to access Microsoft Store for Business apps

  • Azure Active Directory

    To access Microsoft Store for Business apps, you must first configure Azure Active Directory as an Identity Provider. For information on performing this configuration, see Single sign in with Azure Active Directory.

  • Microsoft Store for Business

Connect Endpoint Management to Microsoft Store for Business

  1. In the Endpoint Management console Settings page, search for and click the link for Microsoft Store for Business.

  2. Configure these settings:

    • Azure AD configuration: Select the Azure Active Directory instance you configured as part of the prerequisites.
    • App Suffix: Enter a suffix added to all Microsoft Store for Business apps for easy identification.
    • Localization: Select the language to use for the app details downloaded from Store for Business to Endpoint Management.

    Image of Microsoft Store for Business settings screen

  3. Click Save. Endpoint Management adds the Microsoft Store for Business apps to the Configure > Apps page.

    Image of Microsoft Store for Business settings screen

  4. To resync the apps later, return to the Microsoft Store for Business settings page and click the Force Sync button.

    Image of Microsoft Store for Business settings screen

Associate your Microsoft Store for Business account with Endpoint Management

  1. Log in to the Microsoft Business Store using the same tenant account that you use to sign in to Azure Active Directory.
  2. In the Business Store, choose Settings > Management tools.
  3. On the Management tools page, choose Add a management tool.
  4. Next, choose the name you specified for the MDM solution (such as Endpoint Management or XenMobile) when configuring Azure Active Directory in the Azure portal.

Sync apps with the Store for Business

By default, Endpoint Management syncs with Microsoft Store for Business every 24 hours. To force a sync, go to Settings > Microsoft Store for Business and click Force sync.

Image of Microsoft Store for Business settings screen

To change the sync interval, go to Settings > Server Properties and update the value for the Minimum MSB baseline interval server property.

Assign Store for Business apps to delivery groups

Apps synced from Microsoft Store for Business have the suffix you configured on the Settings > Microsoft Store for Business page.

Image of Apps configuration screen

  1. To add those apps to delivery groups: Go to Configure > Delivery Groups, select a group, click Edit, and then click Apps. Move the apps to the Required Apps list.
  2. Go to Configure > Apps. Select one or more apps, click Edit, and then click Delivery Group Assignments.

Revoke a user license for an app

  1. Go to Configure > Apps, select the Store for Business app, and then click Edit.

  2. Under Platform, click Windows Desktop/Tablet.

  3. Scroll down and expand Microsoft Store for Business.

    Image of Apps configuration screen

  4. Select the user and click Disassociate.

    Image of Apps configuration screen