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Citrix Endpoint Management
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Deploy Microsoft Store for Business apps from Endpoint Management

September 8, 2021
Contributed by: 
C K

Microsoft Store for Business is a location where you can find and distribute free and paid apps in volume for your organization. When you connect Citrix Endpoint Management to Microsoft Store for Business:

  • The Endpoint Management Configure > Apps page lists the Store for Business apps.
  • You can then deploy those apps to Windows 10 and Windows 11 devices.

Endpoint Management supports only online license app management, which is the default licensing model supported by Microsoft Store for Business. This model requires users and devices to connect to Microsoft Store services to acquire an app and its license.

To learn more about Microsoft Store for Business, see the Microsoft documentation at https://docs.microsoft.com/en-us/microsoft-store/microsoft-store-for-business-overview.

Prerequisites to access Microsoft Store for Business apps

Connect Endpoint Management to Microsoft Store for Business

  1. In the Endpoint Management console Settings page, search for and click the link for Microsoft Store for Business.

  2. Configure these settings:

    • Azure AD configuration: Select the Azure Active Directory instance you configured as part of the prerequisites.
    • App Suffix: Enter a suffix added to all Microsoft Store for Business apps for easy identification.
    • Localization: Select the language to use for the app details downloaded from Store for Business to Endpoint Management.

    Microsoft Store for Business settings screen

  3. Click Save. Endpoint Management adds the Microsoft Store for Business apps to the Configure > Apps page.

    Microsoft Store for Business settings screen

  4. To resync the apps later, return to the Microsoft Store for Business settings page and click the Force Sync button.

    Microsoft Store for Business settings screen

Associate your Microsoft Store for Business account with Endpoint Management

  1. Log in to the Microsoft Business Store using the same tenant account that you use to sign in to Azure Active Directory.
  2. In the Business Store, choose Settings > Management tools.
  3. On the Management tools page, choose Add a management tool.
  4. Next, choose the name you specified for the MDM solution (such as Endpoint Management or XenMobile) when configuring Azure Active Directory in the Azure portal.

Sync apps with the Store for Business

By default, Endpoint Management syncs with Microsoft Store for Business every 24 hours. To force a sync, go to Settings > Microsoft Store for Business and click Force sync.

Microsoft Store for Business settings screen

Assign Store for Business apps to delivery groups

Apps synced from Microsoft Store for Business have the suffix you configured on the Settings > Microsoft Store for Business page.

Apps configuration screen

  1. To add those apps to delivery groups: Go to Configure > Delivery Groups, select a group, click Edit, and then click Apps. Move the apps to the Required Apps list.
  2. Go to Configure > Apps. Select one or more apps, click Edit, and then click Delivery Group Assignments.

Revoke a user license for an app

  1. Go to Configure > Apps, select the Store for Business app, and then click Edit.

  2. Under Platform, click Windows Desktop/Tablet.

  3. Scroll down and expand Microsoft Store for Business.

    Apps configuration screen

  4. Select the user and click Disassociate.

    Apps configuration screen

Deploy Microsoft Store for Business apps from Endpoint Management
September 8, 2021
Contributed by: 
C K
September 8, 2021
Contributed by: 
C K

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