Citrix Endpoint Management


Enterprise Mobility Management (EMM) segments into Mobile Device Management (MDM) and Mobile Application Management (MAM). While MDM enables organizations to secure and control mobile devices, MAM facilitates application delivery and management. With the increasing adoption of BYOD, you can typically implement a MAM solution, such as Citrix Endpoint Management. Citrix Endpoint Management assists with application delivery, software licensing, configuration, and application life cycle management. You can require or allow users to also opt into MDM management.

With Citrix Endpoint Management, you secure apps by configuring MAM policies and VPN settings to prevent data leak and other security threats. Citrix Endpoint Management provides organizations with the flexibility to enroll devices as MAM-only or MDM+MAM.

In addition to the ability to deliver apps to mobile devices, Citrix Endpoint Management offers app containerization through MDX technology. The apps are subject to granular policy-based controls. Independent software vendors (ISVs) can apply these controls using the Mobile Apps SDK.

In a corporate environment, users use various mobile apps to aid in their job role. The apps can include apps from the public app store, in-house developed apps, or native apps. Citrix Endpoint Management categorizes these apps as follows:

  • Public apps: These apps include free or paid apps available in a public app store, such as the Apple App Store or Google Play. Vendors outside of the organization often make their apps available in public app stores. This option lets their customers download the apps directly from the Internet. You might use numerous public apps in your organization depending on users’ needs. Examples of such apps include GoToMeeting, Salesforce, and EpicCare apps.

    • If you use the MAM SDK: Obtain the app binaries from your app vendor. Then, integrate the MAM SDK into the app.

    • If you use the MDX Toolkit: Citrix does not support downloading app binaries directly from public app stores, and then wrapping them with the MDX Toolkit for enterprise distribution. To wrap third-party applications, work with your app vendor to obtain the app binaries. You can then wrap the binaries by using the MDX Toolkit.

  • In-house apps: Many organizations have in-house developers who create apps that provide specific functionality and are independently developed and distributed within the organization. In certain cases, some organizations might also have apps that ISVs provide. You can deploy such apps as native apps or you can containerize the apps by using a MAM solution, such as Citrix Endpoint Management.

    For example, a healthcare organization might create an in-house app that allows physicians to view patient information on mobile devices. An organization can then secure patient information and enable VPN access to the patient database by using one of the following:

    • MAM SDK
    • MDX Toolkit
  • Web and SaaS apps: These apps include apps accessed from an internal network (web apps) or over a public network (SaaS). Citrix Endpoint Management also allows you to create custom web and SaaS apps using a list of app connectors. These app connectors can facilitate single sign-on (SSO) to existing Web apps. For details, see App connector types. For example, you can use Google Apps SAML for SSO based on Security Assertion Markup Language (SAML) to Google Apps.
  • Mobile productivity apps: Mobile productivity apps are Citrix-developed apps that are included with the Citrix Endpoint Management license. For details, see About mobile productivity apps. Citrix also offers other business-ready apps that ISVs develop by using the Mobile Apps SDK.
  • HDX apps: HDX apps are Windows-hosted apps that you publish with StoreFront. If you use Citrix Virtual Apps and Desktops and Citrix Workspace, HDX apps are available to enrolled users.

Depending on the type of mobile apps you plan to deploy and manage with Citrix Endpoint Management, the underlying configuration might differ. For example, multiple groups of users with different level of permissions might consume a single app. In that case you can create separate delivery groups to deploy two separate versions of the same app. In addition, you must make sure the user group membership is mutually exclusive to avoid policy mismatches on users’ devices.

You can also manage iOS application licensing by using Apple volume purchase. This option requires you to register for the volume purchase program and configure the volume purchase settings in the Citrix Endpoint Management console. That configuration allows you to distribute the apps with the volume purchase licenses. Various use cases make it important to assess and plan your MAM strategy before implementing the Citrix Endpoint Management environment. You can start planning your MAM strategy by defining the following:

  • Types of apps: List the different types of apps you plan to support and categorize them, such as public, native, Web, in-house, or ISV apps. Also, categorize the apps for different device platforms, such as iOS and Android. This categorization helps with aligning the various Citrix Endpoint Management settings that are required for each type of app. For example, a few apps might require use of the Mobile Apps SDK to enable special APIs for interaction with other apps.
  • Network requirements: Configure the settings of apps that have specific network access requirements. For example, certain apps might need access to your internal network through VPN. Some apps might require Internet access to route access via the DMZ. To allow such apps to connect to the required network, you must configure various settings accordingly. Defining per-app network requirements help in finalizing your architectural decisions early on, which streamlines the overall implementation process.
  • Security requirements: You can define security requirements to apply to either individual apps or all apps.

    • Settings, such as the MDX policies, apply to individual apps
    • Session and authentication settings apply across all apps
    • Some apps might have specific containerization, MDX, authentication, geofencing, passcode, or data sharing requirements

    Outline those requirements in advance to simplify your deployment. For details on security in Citrix Endpoint Management, see Security and user experience.

  • Deployment requirements: You might want to use a policy-based deployment to allow only compliant users to download the published apps. For example, certain apps can require that the device is managed or that the device meets a minimum operating system version. You might also want certain apps to be available only to corporate users. Outline such requirements in advance so that you can configure the appropriate deployment rules or actions.
  • Licensing requirements: Keep a record of the app-related licensing requirements. Your notes can help you manage license usage effectively and decide whether to configure specific features in Citrix Endpoint Management to facilitate licensing. For example, if you deploy a free or paid iOS app, Apple enforces licensing requirements on the app. As a result, users must sign in to their Apple App Store account.

    However, you can register for Apple volume purchase to distribute and manage these apps by using Citrix Endpoint Management. Volume purchase allows users to download the apps without having to sign into their Apple App Store account.

    Some platforms have special licensing requirements to complete before deploying those features.

  • Allow list and block list requirements: You might identify apps that you do not want users to install or use. Creating a block list defines an out of compliance event. You can then set up policies to trigger when the event occurs. On the other hand, an app might be acceptable for use but can fall under the block list for some reason. In that case, you can add the app to an allow list and indicate that the app is acceptable to use but is not required. Also, keep in mind that the apps pre-installed on new devices can include some commonly used apps that are not part of the operating system. Such apps can conflict with your block list strategy.

Use Case

A healthcare organization plans to deploy Citrix Endpoint Management to serve as a MAM solution for their mobile apps. Mobile apps are delivered to corporate and BYOD users. IT decides to deliver and manage the following apps:

Mobile productivity apps: iOS and Android apps provided by Citrix. For details, see Mobile productivity apps.

Citrix Secure Hub: For customers who onboarded before Citrix Endpoint Management 10.18.14: You push security settings, configurations, and mobile apps to mobile devices by using Citrix Secure Hub. Android and iOS devices enroll in Citrix Endpoint Management through Citrix Secure Hub.

For new customers as of Citrix Endpoint Management 10.18.14: Citrix Secure Hub supports the use of the Workspace apps store. When opening Citrix Secure Hub, users no longer see the Citrix Secure Hub store. Now, an Add Apps button takes users to the Workspace apps store.

Following is a video that shows an iOS device performing an enrollment to Citrix Endpoint Management using the Citrix Workspace app.

Video icon.

Citrix Workspace app: The Citrix Workspace app incorporates existing Citrix Receiver technology, Citrix Secure Hub, and other Citrix Workspace client technologies. Citrix Workspace app provides end users with a unified, contextual experience.

GoToMeeting: An online meeting, desktop sharing, and video conferencing client that lets users meet with other computer users, customers, clients, or colleagues via the Internet in real time.

SalesForce1: Salesforce1 lets users access Salesforce from mobile devices and brings all Chatter, CRM, custom apps, and business processes together in a unified experience for any Salesforce user.

RSA SecurID: Software-based token for two-factor authentication.

EpicCare apps: These apps give healthcare practitioners secure and portable access to patient charts, patient lists, schedules, and messaging.

Haiku: Mobile app for the iPhone and Android phones.

Canto: Mobile app for the iPad

Rover: Mobile apps for iPhone and iPad.

HDX: These apps are delivered via Citrix Virtual Apps in Citrix Workspace.

  • Epic Hyperspace: Epic client application for electronic health record management.


  • Vocera: HIPAA compliant voice-over IP and messaging mobile app that extends the benefits of Vocera voice technology anytime, anywhere via iPhone and Android smartphones.

In-house apps:

  • HCMail: App that helps compose encrypted messages, search address books on internal mail servers, and send the encrypted messages to the contacts using an email client.

In-house web apps:

  • PatientRounding: Web application used to record patient health information by different departments.
  • Outlook Web Access: Allows the access of email via a web browser.
  • SharePoint: Used for organization-wide file and data sharing.

The following table lists the basic information required for MAM configuration.

App Name App Type MDX-enabled iOS Android
Citrix Secure Mail Mobile productivity app No Yes Yes
Citrix Secure Web Mobile productivity app No Yes Yes
Citrix Files Mobile productivity app No Yes Yes
Citrix Secure Hub Public App N/A Yes Yes
Citrix Workspace app Public App N/A Yes Yes
GoToMeeting Public App N/A Yes Yes
SalesForce1 Public App N/A Yes Yes
RSA SecurID Public App N/A Yes Yes
Epic Haiku Public App N/A Yes Yes
Epic Canto Public App N/A Yes No
Epic Rover Public App N/A Yes No
Epic Hyperspace HDX App N/A Yes Yes
Vocera ISV App Yes Yes Yes
HCMail In-House App Yes Yes Yes
PatientRounding Web App N/A Yes Yes
Outlook Web Access Web App N/A Yes Yes
SharePoint Web App N/A Yes Yes

The following table lists specific requirements you can consult configuring MAM policies in Citrix Endpoint Management.

App Name VPN Required Interaction (with apps outside of container) Interaction (from apps outside of container) Proxy Filtering Licensing Geo-fencing Mobile Apps SDK Minimum Operating System Version
Citrix Secure Mail Y Selectively Allowed Allowed Required N/A Selectively Required N/A Enforced
Citrix Secure Web Y Allowed Allowed Required N/A Not required N/A Enforced
Citrix Files Y Allowed Allowed Required N/A Not required N/A Enforced
Citrix Secure Hub Y N/A N/A Not required Volume purchase Not required N/A Not enforced
Citrix Workspace app Y N/A N/A Not required Volume purchase Not required N/A Not enforced
GoToMeeting N N/A N/A Not required Volume purchase Not required N/A Not enforced
SalesForce1 N N/A N/A Not required Volume purchase Not required N/A Not enforced
RSA SecurID N N/A N/A Not required Volume purchase Not required N/A Not enforced
Epic Haiku Y N/A N/A Not required Volume purchase Not required N/A Not enforced
Epic Canto Y N/A N/A Not required Volume purchase Not required N/A Not enforced
Epic Rover Y N/A N/A Not required Volume purchase Not required N/A Not enforced
Epic Hyperspace Y N/A N/A Not required N/A Not required N/A Not enforced
Vocera Y Blocked Blocked Required N/A Required Required Enforced
HCMail Y Blocked Blocked Required N/A Required Required Enforced
PatientRound-ing Y N/A N/A Required N/A Not required N/A Not enforced
Outlook Web Access Y N/A N/A Required N/A Not required N/A Not enforced
SharePoint Y N/A N/A Required N/A Not required N/A Not enforced